In this inspiring book, Daniel Coyle shows how the best teams in the world achieve together what no individual can achieve alone. These highly productive groups are built on a distinct culture that motivates its members to perform like nobody’s business. Join Daniel on his global journey as he identifies what makes these cultures unique and shares the tools anyone — from athletes to CEOs — can use to build great teams.
The Culture Code will transform how you work, showing you how to develop your team’s self-image, shape their values and guide them towards a common identity. If you are looking for a guide to help you build a cohesive and dynamic workforce in any field or organization, this is the book for you.’
The Culture Code is Coyle’s most engaging and expansive book to date. Drawing on the latest research in neuroscience and consumer psychology and backed up by compelling case studies, The Culture Code explodes one of our most cherished myths: that crunching numbers and working harder are the keys to success.
In this pioneering book, bestselling author Daniel Coyle reveals the secret behind the most influential organizations in the world. Drawing on his rich career of researching and reporting on elite athletes, bands, companies and squads, he identifies the key factors that generate team cohesion. Coyle explores The Culture Code’s five elements–Commitment to Your Teammates, Teammates Trusting Each Other, Bonding through Struggle, Values You Care About Aligned with Your Mission, Leadership That Inspires Results–and shows how these themes play out in groups from football teams to symphony orchestras to Silicon Valley start-ups.
About The Culture Code Book
The answer is that they all owe their extraordinary success to their team-building skills. In The Culture Code, Daniel Coyle goes inside some of the most influential organizations in the world and reveals their secrets. He explains what makes such groups tick and identifies the key factors that can generate team cohesion in any walk of life.
He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust. And he offers cautionary tales of toxic cultures and advises how to reform them, demonstrating the extraordinary achievements that result when we know how to cooperate effectively.