Drive is the first book for a general audience about motivation that’s based on the scientifically sound idea that carrot and stick motivation actually demotivate people over the long haul. Drawing on four decades of research, Pink digs deep into his mother’s psyche—and into those of the inner city school kids he taught in Washington, DC—to show us how rewards drive immediate performance but eventually lead to lower intrinsic interest.
Humans are born to do a few things really well: Think, message and create. But, we’re bad at two things: conditional tasks requiring a specific outcome and routine tasks that don’t require imagination. The secret to motivating those who perform routine tasks is not force, fear or intimidation but autonomy and mastery.
A New York Times bestseller and one of the most influential business books of all time, Drive is the first book to identify what truly motivates us to excel. Daniel H. Pink’s revolutionary approach has transformed organizations and cultures around the globe, with sales of more than 1 million copies spreading his ideas into every corner of business and society. Pink’s message is that both carrots and sticks are ineffective in getting us to do our best work. Chopsticks can be pretty useful, he says.
A paradigm-shattering look at how to motivate—and engage—employees, Drive reveals the surprising truth about what really motivates people. While rewards and punishment can sometimes be effective in the short term, they often have unintended consequences that erode performance over time—and organizations that are truly committed to high performance understand this.
About Drive Book
The New York Times bestseller gives readers a paradigm-shattering new way to think about motivation
Most people believe the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose—and offers thoughtful and surprising techniques for putting these into action in a unique book that will change how we think and transforms our lives.